DataRun-IQ™: Sales And Marketing Insight

DataRun-IQ turns sales prospect inputs into customized sales communications and provides sales intelligence that helps organizations set priorities for marketing and product development.

Prospects provide clues to buying behavior actively through surveys or passively through clickstreams. DataRun-IQ analyzes the inputs and provides prospects with content about your company's product or service that matches their individual preferences and interests. Content that increases the probability of a sale is emphasized while content that doesn't is de-emphasized or omitted. Sales cycles are shortened because prospects are better able to internally process complex information and reach decisions.

Inputs collected from thousands of prospects are combined with demographic and channel data to provide organizations with statistically reliable sales intelligence. With a continuous stream of fresh information, marketing professionals are better able to spot trends in customer preferences or independently validate the information they are receiving from the field. DataRun-IQ gives organizations a competitive edge by allowing users to adapt marketing campaigns and product development strategies to changing market conditions.

DataRun-IQ is currently being applied in the Home Improvement Industry through the use of IQ-Presenter, an application that allows field sales representatives to make more calls and close more sales by quickly surveying and providing professional-quality presentations to prospects.

Look to DataRun to give your website the IQ Advantage or to adapt IQ-Presenter or IQ-Brochures to your industry.

DataRun-IQ presents numerous opportunities to the systems integration professional in adding new capabilities for their customers. A technical discussion of DataRun-IQ is presented here.